Five years ago today a beautiful partnership with our Deus Ex Machina friends in Milan resulted in the very first Snow Quake, Dirt Quake on ice. Racers came from all over Europe, on all kinds of bikes, to compete on an incredible track in the Italian Alps. There had been ice races in Europe before, but nothing like Snow Quake. We've had a break now, and as soon as we can, Sideburn is getting back in the events game. We tried with Rollerburn II, but Covid scuppered it, of cour

It's an important question. Italian fashion house Missoni guarantee us that their new season's knitwear certainly is. The Missoni brand might not be as well-known among the proles as Italian heavyweights Armani or Versace, but Missoni is top table clobber for the discerning fashionista. And, the family has motorcycle nuts running right through it. The second generation Mr Missoni, the late Vittorio, was an off-road rider and sponsor of Dakar racers, and the current generation

If you've seen On Any Sunday (OAS), Bruce Brown's 1970 feelgood jolt of moto celluloid, you know the scene: flat track champion Mert Lawwill; moto all-rounder and bike shop owner Malcolm Smith and actor Steve McQueen meet up to show just riding around the countryside on their bikes is a fun time, you don't have to be a competition rider, like all those others the film focussed on, just go trail riding. The American public didn't need telling twice and there was an explosion i

We're fizzing with excitement to have some filming days in the diary with James Cox of Black Dots Video, who made our Snow Quake video in 2017 (below). He's a creative force. I was checking out a bunch of his films and really like the structure of this short, sharp slap to the face. #JamesCoxVideo #BlackDotsVideo #BMX #SnowQuake #Film