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Building a Milwaukee Icon


Harley-Davidson's Milwaukee museum is a must-see for anyone with even a passing interest in motorcycles. It differs from Britain's national motorcycle museum by being properly curated, not just a collection of historic bikes. It's wonderfully designed and changes its displays on a regular basis.


A current display shows century old photos and plans of the city's Juneau Ave factory. The site is still the company's global HQ, but is now used as offices, not an assembly factory, but still looks remarkably similar over 100 years after it was built.

10,000 gallon oil tank being moved into the receiving yard, 1912. Look at the kid's casually sat on the kerbside. Workers bicycles leaned on the wall.

Excavation for factory extension. 1912

Women employees assembling roller bearings, 1919

Workers fabricating fuel tanks, 1915.


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