It's hard not to be overwhelmed by the amount of 'content' swilling around the motorcycle universe. A friend sent me a link to a video that was 12 minutes long the other day. I looked at the still screengrab, the running time and decided I'm never going to watch it. 12 minutes! Perhaps it's because Icon have advertised in Sideburn since the very early days of the magazine. Perhaps it's because I really like Amanda who writes the unerringly sassy and perfectly pitched press re