It's over 15 years since Deus opened their first shop in Camperdown, Sydney, and set about changing, or at least enhancing, motorcycling. Late in 2020 DxM opened a new flagship store in South Korea's capital and it looks wonderful, a multi-room mixture of modern architecture peppered with Carby Tuckwell art. Deus now has a majority Italian ownership, and the company used Milanese architects to design the conversion of the hard-edged industrial building, into a store the compa

Five years ago today a beautiful partnership with our Deus Ex Machina friends in Milan resulted in the very first Snow Quake, Dirt Quake on ice. Racers came from all over Europe, on all kinds of bikes, to compete on an incredible track in the Italian Alps. There had been ice races in Europe before, but nothing like Snow Quake. We've had a break now, and as soon as we can, Sideburn is getting back in the events game. We tried with Rollerburn II, but Covid scuppered it, of cour

On a recent internet expedition I started reading about Deus Ex Machina's newly-released Bombshell bodykit for the Yamaha MT-07 and XSR700. Plenty of customisers I admire have developed bodykits for the popular twin, including Winston Yeh's Rough Crafts, HookieCo and JvB Moto. In the write-up I read about the kit, there was reference to an Australian product design company, Vert Design, who helped with the project, and I found two eyecatching renders on their website . The Bo

100% have released a bunch of new collab Barstow googles with some of our friends. BonZorro (remember him from the Japan trip in Sideburn 36); See See Motorcycles, Deus Ex Machina and influential font/graphics designers House Industries (they're the people who designed the DTRA's number board font). See them and more at 100PerCent.com #bonzorro #SeeSeeMotorcycles #HouseIndustries #DeusExMachina